Poster Analysis

I decided to analyse Arctic Monkey's most recent poster as I like the way it has the same theme as the CD cover itself. I think I would use this idea in the future because the poster and CD are matching to make the production of it all more easier. I think it's a more neat idea having the CD and poster having a matching theme because it stops our primary research pulling apart separate designs of our digipak and our poster. 

The band's logo is placed centre top of the album poster. This makes it stand out despite it not needing to be because their fans will recognise the text their name it is in because that has been their logo for several years. Underneath the logo is the image of their album cover. The sound wave gives away nothing about their genre of music but it could be suggest that this album will be more electronic than their other albums, however it is not. The only other thing I could think the waves stand for is this album is more slower than their other albums. There are slower rifts so the logo may suggest a more calm attitude for this album. Fans later found out that the sound wave was linked with the music video of 'Do I wanna know?' which could arguably be one of the most popular tracks on the album. I feel like Arctic monkeys took pride in this song considering they picked to use their album cover idea for the music video of it.

Underneath the image is the album name, which is quite unclear due to this album just being self titled when their other albums had witty album names such as 'favourite worst nightmare'. Due to it being unclear it says 'The new album' underneath to clarify that it has no name other than their band's initials. Following that, underneath there is the options of purchase which is CD, LP or download. The choice of the LP shows that the album is ideal for the indie culture as it is common to find indie albums and Eps on LP. Finally the last row of text tells the audience the date of the release, it would have been better to announce the time and year of the release to look more professional. Usually online releases start at 9AM.